CRUNCH
FOR WELLNESS FOOD & BEVERAGE FOUNDERS
You've got a business to build. Don't get stuck on packaging.
Before your next print run or redesign, know what to change, what to keep, and why.
SOUND FAMILIAR?
Everyone has an opinion. You still have to make the decision.
01
"It needs to stand out more."
That's what your retailer said. But what exactly should change?
02
Three designs. Three different opinions.
Your designer has done the work. Everyone has a favourite. Nobody agrees which one is right.
03
Another benefit. Another claim. Another revision.
You keep adding things to the front of the pack. What should come off?
04
The artwork is ready. The print run is booked.
You're about to spend real money, and you're still wondering if something important has been missed.
05
A competitor just changed their packaging.
Now you're questioning yours, even though nothing about your product has changed.
You don't need another round of opinions.
You need a clearer reason to make the next move.
The CRUNCH Lens
A good-looking pack isn't the same as a pack that makes sense.
1. WIN THE FIRST LOOK
Does your pack stand out or blend into the shelf?
2. MAKE IT CLICK
Can someone quickly understand what your product is?
3. EARN THE CHOICE
Do your claims give people enough confidence to consider it?
A CLOSER LOOK
FROM QUESTIONS TO DECISIONS
01 — See where your pack stands
Understand what's working, what may need attention, and the packaging evidence behind the findings.
02 — Know your three priorities
Focus on the three packaging decisions that matter most to your situation.
03 — Take the next step
Know what to discuss with your designer, what to keep, and what may need validation.
CHOOSE YOUR STARTING POINT
First, see where your pack stands. Then decide how far to go.
GOOD QUESTIONS
Before your next packaging decision.
Can’t I just ask ChatGPT to review my packaging?
AI can offer a quick opinion. CRUNCH examines your actual pack through a structured framework focused on your decision.
Is CRUNCH a packaging design agency?
No. We assess packaging and guide decisions. Your designer handles the design work.
What if my packaging is already good?
We’ll highlight what appears to work and what’s worth protecting. Not every pack needs a redesign.
Does CRUNCH test packaging with shoppers?
No. We assess visible packaging cues, not measured shopper reactions or sales outcomes.
What’s the difference between the Pack Test and free Shelf Survival Score?
The Pack Test checks your decision habits. The Shelf Survival Score reviews your actual pack and gives one A–F grade.
Can CRUNCH help with my specific packaging decision?
Yes. The paid diagnosis focuses on your decision—whether you’re printing, redesigning, or responding to buyer feedback.
How long does the paid assessment take?
By the end of the third business day after we receive a complete, usable intake.
YOUR NEXT MOVE
Don't let packaging decisions hold you back.
1. Send your pack
Submit a product link or packshots.